Tuesday, February 19, 2008

Ditch the Bad Business Card: Go Clean and Get Jobs

In my desk at home, I have seven business cards from local 'semi-pro' photographers that would never get me to visit their portfolio online, or call them up to shoot my event, or my car, not even my cat. The thing is, their portfolios are actually quite good (I checked before I wrote this). Their business cards were just horrible.

I think that these people, trying to supplement their income with their photography, have two problems: 1. they get ahead of themselves when making their own business card (ummm, is that the Dungeons and Dragons font?) 2. they just don't have the budget to go out and pay someone to make up a custom card that's going to drive their message home.

Yesterday, I took the afternoon to draft up a couple really simple business card templates for you to use until you hit the big time (and money). These are to be considered outlines for your own card - change them up, add in a logo, change the colors - do whatever you like with them. Just pay attention to clarity and simplicity. And please stay clear of type faces inspired by, or just lifted from, death metal bands, video games, movies etc.

I used Times as well as Segoe in these cards so you can all have access to the fonts. If you don't currently have Segoe (comes preloaded with Windows Vista), you'll have to go find it; I think it comes with Windows Live Messenger, a free download if you really need it.

These files are in Photoshop .psd format. If you'd like it in .eps or .ai, leave a comment and i'll email it to you (or post here if there's demand). These are 300dpi, 2"x3.5", ready for print at home, or at the printers. Hope you can use them.

Download:

Business card with no logo (the top example).

Business card with a logo (the bottom).

No comments: